Go Over The Edge
A Transformational Journey From Rental Company to Adventure Outfitter in the Canadian Rockies.
Introduction
When Charlie Roy, the founder of Over The Edge, a snowmobile rental company in Calgary, approached us, he was simply a man with a passion for snowmobiling. His company was doing well, but there was an undeniable spark in Charlie that yearned for more. He wanted to transform his simple rental business into an outdoor adventure company. But how? This is where we stepped in and turned his vision into a reality.
The Question Phase: Unraveling the Potential
Our journey began with the Question Phase. We sat down with Charlie, digging deep into his dreams and aspirations. Through our extensive discussions, we recognized his burning desire to provide customers with an unparalleled outdoor experience in the stunning Canadian Rockies.
The Discover Phase: Vision Meets Data
We then embarked on the Discover Phase – a thorough, detailed analysis of Over The Edge. We conducted customer surveys to understand their needs better.
We executed
- a competitive analysis
- financial analysis
- a Blue Ocean Strategy Canvas
- Value Proposition Canvas
- Business Model Canvas
- SWOT Analysis
- A 60-month financial model using LivePlan
This allowed us to gain a holistic understanding of the company’s current standing and potential growth areas.
The Transformation: Armed with these insights, we began the transformation process. We didn’t just want to change Over The Edge; we aimed to revolutionize it. We drafted a 5 Bold Steps action plan that would turn this humble rental company into a state-of-the-art adventure outfitter in the Canadian Rockies.
We focused on creating an immersive, unforgettable experience for each customer. From top-of-the-line snowmobiles to expert guides who could show them the best hidden trails in the Rockies, every aspect was meticulously planned and executed.
The Results: A Clear Direction and a Reenergized Team
The transformation was not just about the company; it was about the people behind it too. Our work with Over The Edge didn’t just provide a clear direction; it energized the team, gave them a renewed sense of purpose, and prepared them to take on the highly competitive outdoor adventure industry.
The results were evident. Over The Edge saw an increase in customers, higher customer satisfaction rates, and most importantly, they became a sought-after adventure outfitter in the Canadian Rockies.
Conclusion: Embracing the Future
Charlie Roy’s passion for snowmobiling was the spark that started this journey. But it was our strategic planning and execution that turned his dreams into a reality. Today, Over The Edge is no longer just a snowmobile rental company. It’s a beacon for adventure seekers, a testament to what passion, coupled with the right planning and execution, can achieve.
Are you ready to transform your business? Are you ready to embrace the future? If so, let’s start this journey together. Because at the end of the day, it’s not just about reaching the top; it’s about enjoying the ride.
Take the Innovation Readiness Assessment
Uncover the underlying assumptions in your next big idea.
TIME TO COMPLETE: 15-20 MINUTES
Lab 1250
We acknowledge that we are building our company on Treaty 6 and 7 territory, a traditional meeting grounds, gathering place and travelling route to the Cree, Saulteaux (So-toe), Métis, Dene (De-nay), Nakota Sioux (Sue), Blackfoot Nations including Siksika (Sick-sick-ah), Piikani (Pee-can-ee), and Kainai (Kigh-a-nigh), the Tsuut’ina (Soot- ina) Nation and Stoney Nakoda First Nations. We acknowledge all the many First Nations, Métis, and Inuit whose innovative nature have lead the way for entrepreneurs.