Intro

When Charlie Roy, the founder of Over The Edge, a snowmobile rental company in Calgary, approached us, he was simply a man with a passion for snowmobiling. His company was doing well, but there was an undeniable spark in Charlie that yearned for more. He wanted to transform his simple rental business into an outdoor adventure company. But how? This is where we stepped in and turned his vision into a reality.

“Working with Lab 1250 brought clarity and trajectory I’ve never had before.”

Charlie RoyOver The Edge Adventure

Phase 1: Unraveling the Potential

Our journey began with the Question Phase. We sat down with Charlie, digging deep into his dreams and aspirations. Through our extensive discussions, we recognized his burning desire to provide customers with an unparalleled outdoor experience in the stunning Canadian Rockies.

Phase 2: Vision Meets Data


We then embarked on the Discover Phase – a thorough, detailed analysis of Over The Edge. We conducted customer surveys to understand their needs better.

We Executed:

  • a competitive analysis
  • financial analysis
  • a Blue Ocean Strategy Canvas
  • Value Proposition Canvas
  • Business Model Canvas
  • SWOT Analysis
  • A 60-month financial model

This allowed us to gain a holistic understanding of the company’s current standing and potential growth areas.

The Transformation

Armed with these insights, we began the transformation process. We didn’t just want to change Over The Edge; we aimed to revolutionize it. We drafted a 5 Bold Steps action plan that would turn this humble rental company into a state-of-the-art adventure outfitter in the Canadian Rockies.
We focused on creating an immersive, unforgettable experience for each customer. From top-of-the-line snowmobiles to expert guides who could show them the best hidden trails in the Rockies, every aspect was meticulously planned and executed.


The Results: A Clear Direction and a Re-energized Team

The transformation was not just about the company; it was about the people behind it too. Our work with Over The Edge didn’t just provide a clear direction; it energized the team, gave them a renewed sense of purpose, and prepared them to take on the highly competitive outdoor adventure industry.

The results were evident. Over The Edge saw an increase in customers, higher customer satisfaction rates, and most importantly, they became a sought-after adventure outfitter in the Canadian Rockies.